The Modest Mermaid is a Australian modest swimwear brand born out of the desire to create fashionable modest swimwear for women that need modesty and SunSmart options, products are UPF50+.
As a keen traveler I have been lucky enough to have visited many countries. Since summer holidays are my favourite we often have beach time on these holidays. From travelling around the globe, living in America, Australia, London and Hong Kong I would often see women from all backgrounds who would be wearing clothing at the beach. Having spoken to many of these women and from our travel experience we started to see there was a gap in the market for fashionable and flattering modest swimwear.
From my research I found many 'swamp man' type outfits but nothing that looked flattering or made these women feel beautiful. This is where TMM was born. With a 15 year background in fashion working for some of the biggest international companies in the world and most recently on swimwear ranges the need for modest swimwear combined with skills and experience over these years brought to life TMM. This is just the beginning of TMM there will be lots more gorgeous prints and colour to come! We hope you enjoy them as much as we did creating them.
Love TMM xx